Article Sidebar
Downloads
Main Article Content
Abstract
Background: A hospital in Kendari is tracing the problems namely about interactions with employees. Also the information about the strategies which is used to improve hospital performance has not been clearly stated. The efforts to improve services are still relatively routine in nature. The use of strategic terms is still relatively traditional, so the strategic position of this hospital is unclear. The purpose of this study is to analyse the relationship between the cost leadership strategy and the quality of health services in Kendari City Hospital.
Methods: This research is quantitative study with a cross sectional approach. The research location was in the Kendari City Regional Hospital and was conducted from February to March 2021. The population was 456 people and a sample of 95 people was all employees of the Kendari City Regional Hospital. The sampling technique used the Proportive Random Sampling.
Results: There is a relationship between Cost leadership strategy with Service Quality, it is known that the value of chi square ( X2 count is greater than X2table, and a value of Phi is 0.239 or it lies between 0.20-0.399. This means that there is a weak relationship.
Conclusion: Offensive Strategy or Growth is a strategy that is recommended to improve the quality of services in the Kendari City Regional Hospital.
Keywords
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
- Neng Kamarmi S. Analisis pelayanan publik terhadap masyarakat (Kasus pelayanan Kesehatan di Kabupaten Agam). Jurnal Manajemen dan Kewirausahaan. 2011;2:84-110.
- Jayadipraja EA, Prasetya F, Azlimin A, Mando WOSY. Family clean and healthy living behavior and its determinant factors in the village of Labunia, Regency of Muna, Southeast Sulawesi Province of Indonesia. Public Health of Indonesia. 2018;4(1):39-45.
- Widada T, Pramusinto A, Lazuardi L. Peran badan penyelenggara jaminan sosial (bpjs) kesehatan dan implikasinya terhadap ketahanan masyarakat (studi di rsud hasanuddin damrah manna kabupaten bengkulu selatan, provinsi bengkulu). Jurnal Ketahanan Nasional. 2017;23(2):199-216.
- Agritubella SM. Kenyamanan Dan Kepuasan Pasien Dalam Proses Interaksi Pelayanan Keperawatan Di Rsud Petala Bumi. Jurnal Endurance. 2018;3(1):42-54.
- Akbar MI. Survey Tingkat Kepuasan Pasien Rawat Jalan Terhadap Pelayanan RSUD Kabupaten Buton Utara. Jurnal Kesehatan Masyarakat Celebes. 2020;1(04):1-8.
- Listiyono RA. Studi Deskriptif Tentang Kuaitas Pelayanan di Rumah Sakit Umum Dr. Wahidin Sudiro Husodo Kota Mojokerto Pasca Menjadi Rumah Sakit Tipe B. Jurnal Kebijakan Dan Manajemen Publik. 2015;1(1):2-7.
- Murtina H, Mailasari M. Pengukuran Tingkat Reliabilitas Metode Simple Additive Weighting Menggunakan Metode Pearson Correlation. INFORMATION SYSTEM FOR EDUCATORS AND PROFESSIONALS: Journal of Information System. 2017;2(1):21–30-21–30.
- Sudibyo AR. Hubungan Antara Kualitas Pelayanan Dengan Kepuasan Pasien Terhadap Pelayanan Di RSIA Srikandi IBI Jember Tahun 2014. 2014.
- Bakara A, Suratman D. Perkembangan Kognitif Siswa Dalam Operasi Logis Berdasarkan Teori Piaget Di Sekolah Menengah Pertama. Jurnal Pendidikan dan Pembelajaran Khatulistiwa. 2015;4(12).
- Nauval AF. Formulasi Strategi Untuk Pengembangan Pasar Industri Semen Di Jawa Timur (Studi Kasus Perusahaan “A”): Institut Teknologi Sepuluh Nopember; 2017.
- Malichah A. Pengaruh Layanan Konseling Kelompok Dengan Teknik Behavior Contract Terhadap Pengurangan Perilaku Membolos Siswa Kelas XII SMK Negeri 4 Semarang Tahun Ajaran 2016/2017: Universitas Negeri Semarang; 2016.
- Widajanti E. Pengaruh Retailing Mix Terhadap Keputusan Pembelian Konsumen (Studi Kasus Pada Konsumen Luwes Group Surakarta). Jurnal. 2014;27(1).
- Merliana V, Kurniawan A. Pengaruh Strategi Biaya Rendah dan Diferensiasi terhadap Keberhasilan PT Tahu Tauhid. Jurnal Manajemen Maranatha. 2016;15(2).