A Preliminary Study To Assess Consumer Conception On Online Vs Offline Purchase Of Medicines

Assess Consumer Conception On Online
Anshika Garg 1 India
1 a:1:{s:5:"en_US";s:38:"Sanskar College of Pharmacy & Research";}
Link Copied!
Published 2024-06-30
Vol. 6 No. 1 (2024) PAGES 22-37
DOI 10.36566/ijhsrd/Vol6.Iss1/180
Views / Downloads 723 818

Background: The use of the Internet for buying and selling of medicines has increased over several years.  Purchase of medicines from E-pharmacies has also grown exponentially with the increase in the usage of the internet for buying products. Online purchase of medicines comes with several advantages such as time-saving, variety of offers and quick home delivery but there are several disadvantages associated with it. Hence, to study the pros and cons of purchasing medicines online, this study was conducted.

Methods: The main objective of this study is to assess the behaviour of consumers on online and offline purchase of medicines and what are the several factors that motivate them to purchase medicines online or vice-versa. For collecting responses, a questionnaire was prepared and distributed to the study participants through google forms. The questionnaire was divided into two sections including age and gender. Results: A total of 100 responses were obtained, out of which 50% of respondents opted for offline purchase of medicines from nearby pharmacies. In conclusion, it was observed that the majority of the population prefers the offline mode of purchase when it comes to the purchase of medicines and other healthcare products, though there are various major advancements in technology and variety of internet services and easy availability of e-medicines.

Conclusion: It reflects a more health-conscious and traditional mindset and outlook of the people particularly while deciding about the mode of purchasing medicines- online or offline because people lack trust when it comes to online purchase of medicines.

A Preliminary Study To Assess Consumer Conception On Online Vs Offline Purchase Of Medicines: Assess Consumer Conception On Online. (2024). INDONESIAN JOURNAL OF HEALTH SCIENCES RESEARCH AND DEVELOPMENT (IJHSRD), 6(1), 22-37. https://doi.org/10.36566/ijhsrd/Vol6.Iss1/180
Download data is not yet available.
  1. Ramya, N. A. S. A. M., & Ali, S. M. (2016). Factors affecting consumer buying behavior. International journal of applied research, 2(10), 76-80.
  2. McDaniel Jr, C., & Gates, R. (2018). Marketing research. John Wiley & Sons.
  3. Hu, J., Zhang, C., & Yang, H. (2021). Analysis consumers online purchaase intention of over-the counter drugs nad its influence from China. Transformations in Business & Economics, 20(3).
  4. Tang, G., Izumi, K., Izumisawa, M., & Koyama, S. (2023). Analysis of Japanese consumers' attitudes toward the digital transformation of OTC medicine purchase behavior and eHealth literacy: an online survey for digital experience design. Frontiers in Digital Health, 5, 1173229.
  5. Goodrich, K., & De Mooij, M. (2014). How ‘social’are social media? A cross-cultural comparison of online and offline purchase decision influences. Journal of marketing communications, 20(1-2), 103-116.
  6. Thakkar, M. (2022). A Comparative Study on Online v/s. Offline Shopping (Doctoral dissertation, School of Petroleum Management).
  7. Gupta, M. S. (2020). Consumer Buying Behavior towards E-Pharmacy. Dogo Rangsang Research Journal, 10(03), 183-190.
  8. Akbar MI, Dode H, Muslimin Y, Mulyani S. Description Of Health Workers At The Soropia Health Center And The Morosi Health Center, Konawe District: Health Workers. Indonesian Journal of Health Sciences Research and Development (2023), 16;5(2):178-87.
  9. Iriani, S. S., & Andjarwati, A. L. (2020). Analysis of perceived usefulness, perceived ease of use, and perceived risk toward online shopping in the era of Covid-19 pandemic. Systematic Reviews in Pharmacy, 11(12), 313-320.
  10. Chandra,I., Tasnim, T., Fatmawaty. (2021) The relationship between husband support and mass media on the usage of contraceptive tools in Langara Public Health, Island Konawe District. Indonesian Journal of Health Sciences Research and Development. 3(3), pp. 77-83. DOI: 10.36566/ijhsrd/Vol3.Iss3/X.
  11. Akbar MI, Effendi DS, Dewi N, Lestari H, Kohali RE. Interconnection study of stunting events in North Buton District. InProceedings of the 2nd Alauddin Health and Medical International Conference 2024 Mar 28.
  12. Büttner, O. B., & Göritz, A. S. (2008). Perceived trustworthiness of online shops. Journal of Consumer Behaviour: An International Research Review, 7(1), 35-50.

Copyright (c) 2024 INDONESIAN JOURNAL OF HEALTH SCIENCES RESEARCH AND DEVELOPMENT (IJHSRD)

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Copyright Rights & Permissions Guide

Reproducing Published Material from other Publishers

It is absolutely essential that authors obtain permission to reproduce any published material (figures, schemes, tables or any extract of a text) which does not fall into the public domain, or for which they do not hold the copyright. Permission should be requested by the authors from the copyright holder (usually the Publisher, please refer to the imprint of the individual publications to identify the copyright holder).

Permission is required for:

  1. Your own works published by other Publishers and for which you did not retain copyright.
  2. Substantial extracts from anyones’ works or a series of works.
  3. Use of Tables, Graphs, Charts, Schemes and Artworks if they are unaltered or slightly modified.
  4. Photographs for which you do not hold copyright.

Permission is not required for:

  1. Reconstruction of your own table with data already published elsewhere. Please notice that in this case you must cite the source of the data in the form of either “Data from…” or “Adapted from…”.
  2. Reasonably short quotes are considered fair use and therefore do not require permission.
  3. Graphs, Charts, Schemes and Artworks that are completely redrawn by the authors and significantly changed beyond recognition do not require permission.

Obtaining Permission

In order to avoid unnecessary delays in the publication process, you should start obtaining permissions as early as possible. If in any doubt about the copyright, apply for permission. JNH cannot publish material from other publications without permission.

The copyright holder may give you instructions on the form of acknowledgement to be followed; otherwise follow the style: “Reproduced with permission from [author], [book/journal title]; published by [publisher], [year].’ at the end of the caption of the Table, Figure or Scheme.

Every mansucript should be accompanied by "Copyright Transfer Agreement" prior to the article publication

Dimension Badge

Downloads

Downloads
Crossmark Badge
Crossmark Badge
Section
Articles
Keywords
Conception E-pharmacy medicine Technology Health-conscious

Similar Articles

81-90 of 166

You may also start an advanced similarity search for this article.

Most read articles by the same author(s)